The One Furniture attends the National Brand Forum

On April 20, 2022, at the Pan Pacific Hotel, Hanoi, the Trade Promotion Department - Ministry of Industry and Trade organized the Vietnam National Brand Forum 2022 with the theme: "Vietnam's national brand - Elevate position, spread wings to fly away". As a national brand enterprise, The One Furniture Trading & Manufacturing Joint Stock Company attended the forum.


(Deputy Minister of Industry and Trade - Mr Do Thang Hai speaks at the opening of the Vietnam National Brand Forum in 2022. Photo: Anh Son)

The forum is one of important events within the framework of the Week, which will take place from April 18 to April 24, 2022 to celebrate Vietnam Brand Day on April 20 and and promote products with Vietnamese national brand recognized by the Government. Typical businesses with products certified as National Brand attended in the event, especially Hoa Phat Furniture brand (now The One Furniture) also participated in the activities to promote brand image to the international market.
Known as the "national" furniture brand in the hearts of Vietnamese people, after nearly 3 decades dominating the office furniture market across the country, in January 2022, Hoa Phat Furniture officially announced the brand name change into The One Furniture, in order to make a strong statement about the development orientation to the international market. This is also one of the key points of the National Brand program, when it is desired that Vietnamese brands overcome difficulties during the recent COVID pandemic, grow and create pride in the trend of global integration.


(Mrs. Thu Huong - Representative of The One Furniture Trading & Manufacturing Joint Stock Company attended the forum)

Attending the forum, Ms. Thu Huong - representative of The One Furniture brand said: "We have successfully built a furniture brand "made in Vietnam" with domestic consumers. And now, with the change in brand name, we want to be known not only as a "national" furniture brand, but also as a brand reaching out to the world. With a solid foundation, from mastering technology to stabilizing personnel, we hope to promote the strength of the National Brand enterprise."

During nearly 27 years of bringing quality furniture products, The One Furniture has received many awards and certifications from domestic and foreign units and organizations. In addition to being certified with the National Award, The One Furniture is also continuously awarded the title of "Vietnamese High Quality Goods" voted by consumers, entered the "TOP 500 largest private enterprises in Vietnam" (VNR500) – Ranking of the most effective businesses.

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