Vietnam Value: The One Furniture – Change to break through

Being one of only two furniture manufacturing brands in Vietnam honoured with Vietnam Value, Hoa Phat Furniture - now The One Furniture has had an impressive transformation at the beginning of 2022.


January 5th 2022, Hoa Phat Furniture - a “national” furniture brand well-known to generations of Vietnamese people officially announced their name change to The One Furniture. Considered a bold transformation, The One Furniture has conducted cross-platform PR & marketing activities to introduce a young, bright and new brand identity, so as to grow nationally and internationally.

Appeared in “Introducing Brands awarded with Vietnam Value prize” series aired on Vietnam National Broadcasting Television VTV1, on the first episode “Change to Break through”  of Noi That The One, Mr. Nguyen Minh Hoang shared the brand’s concerns as well as its motivations. “Vietnam Value Programme is fundamental in marketing brand image for Hoa Phat Furniture in the past and The One Furniture in the time ahead. To us, being honoured with Vietnam Value brings greater responsibilities for The One Furniture to reach new heights, at the same time compatible with our growth strategy.” - Mr. Hoang said.



Watch “Vietnam Value: The One Furniture - Change to break through” here:

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